The collaboration of a renowned Chinese herbalist and her biggest advocate and long time client. The two have modernized century old Chinese formulas, developing them in high-tech US labs.

Product 360 Creative was brought in to assist in the branding and packaging design. Our assignment was to communicate the herbal formulations and Chinese origin in a look & feel that was fresh, friendly, and trustworthy to the western consumer. The brand was exclusively launched through one of the largest doctor-brand supplement distributors in the United States, Healthy Directions.


+ Identity
+ Packaging Design
+ Marketing Design


Kovner & Company—Marketing


Branding & Packaging Design