Doll Face was developed with the belief that skincare could be fun and pretty and still deliver results. Product 360 was challenged to create a highly feminine and decorative line that embraced skincare from a “pretty” and “collectible” perspective rather than the typically serious tone of the category.
With the branding established in the packaging exploration, Product 360 then helped concept and execute a new library of branded imagery, a new online shopping experience, on-counter displays, as well as a sampling program, and printed marketing support.
The brand re-launched successfully into Henry Bendel’s and Fred Segal’s New Beauty, quickly became a star at Urban Outfitters, and is currently expanding to international distribution.
+ Front-End Web Design
+ Marketing Design