Summary

Co-founder Kate Scherer worked with the Gap brands for three years as Art Director/Co-Owner at Thread Group, the agency acting as the creative department for Gap’s Personal Care division. In this role, Kate designed for Gap, Gap Body, Gap Kids, and Gap Outlet.

Gap Scent Editions was the most memorable project the team created. Based on single notes, the fragrances could be mixed and matched to create custom scents. The concept launched as a part of the “Wear it Your Way” campaign starring Sarah Jessica Parker.

Services

+ Packaging Design
+ Pattern Design

Category

Branding & Packaging Design