Co-Founder Karen Quimby, was recruited by Victoria Jackson, as VP of Product Development in a strategic effort to re-brand Lola and completely update and enhance the existing product assortment. Karen’s initiative to re-formulate and re-package generated a 60% comp door sales growth and tripled the distribution opportunities in less than 2 years time when the brand sold.
+ New product innovation
+ Re-package and re-formulate 90% of the line
+ Drive product launches
+ Plan yearly launch calendars
+ Manage QC/Regulatory department
+ Increase suppliers
+ Reduce cost of goods