As part of an exciting team of industry innovators, Co-founder Kate Scherer participated in the re-branding of the PUREBEAUTY retail chain. PUREBEAUTY teamed up with the famous architectural design group, GENSLER to redesign flagship stores in both Northern and Southern California.

As Art Director, Kate executed in-store and direct marketing campaigns, merchandising and store build outs, introducing an extended assortment of cosmetic, skincare, hair care, and specialty home brands.


+ Branding
+ Identity
+ Marketing Collateral
+ In-store Marketing
+ Creative Direction
+ Project Management


Marketing & Web Design