While beautyblender had been on the market for some time, there was still confusion around its value proposition. Why was it different? Why did it cost more than the average sponge? Why the different colors?

We collaborated with the founder and team to map areas for education on how to choose, use and care for the sponge, showcasing it as a highly valuable tool beyond the disposable applicators of traditional sponges.

The updated site framework featured large photo areas which we filled with high impact, color rich imagery to provide visually compelling support for the messaging and a modern sensibility to the brand look & feel.

Services:
+ Front End Web Design
+ Concept + Art Direction
+ Planning + Strategy
+ Project Management
+ Photography
+ Retouching
+ Styling + Sourcing

As Seen In:
+ Sephora
+ Ulta
+ Nordstrom
+ Blue Mercury
+ Bloomingdales

Visit:
beautyblender.com