Co-founder Kate Scherer worked with the Gap brands for three years as art director/co-owner at Thread Group, the agency acting as the creative department for Gap’s Personal Care division. In this role, Kate designed for Gap, Gap Body, Gap Kids, and Gap Outlet.
Gap was introducing Brennan the Bear as the Gap Baby mascot. The creative team was asked to redesign the Gap Baby line with Brennan as the focus. We collaborated with the Gap Personal Care division to develop a giftable bath collection, designing all new packaging with a sweet, classic, collectible feel and a graphic version of the iconic Brennan.
+ Packaging Design