The collaboration of a renowned Chinese herbalist, Dr. Xu, and her biggest advocate and long time client. The two have modernized century old Chinese formulas, developing them in high-tech US labs.
Product 360 Creative was brought in to create the branding and packaging design. Our assignment was to communicate the herbal formulations and Chinese origin in a look & feel that was fresh, friendly, and trustworthy to the western consumer. The brand was exclusively launched through one of the largest doctor-brand supplement distributors in the United States, Healthy Directions.
+ Packaging Design
+ Marketing Design