The Color Factory is one of the oldest and largest cosmetic and personal care manufacturers on the West Coast. Product 360 Creative was brought on to assist in a complete brand refresh including a transition to the original name, Cosmetic Group USA, Inc. with a new logo, custom photography concepts, and new sales materials.
We helped refine the company’s mission and services by reorganizing and rewriting their process, services, and product offering. By approaching the factory and its capabilities in the same way we would approach the cosmetic brands they service, their clients could then imagine the factory as a creative partner and source of innovation rather than strictly a manufacturer.
The end result was a beautifully engaging marketing piece that doubled as a sales tool during introduction and a useful resource once the client was engaged.
+ Identity Design
+ Corporate Collateral
+ Marketing Collateral Design
Kovner & Company—Marketing Copy