Doll Face was developed with the belief that skincare could be fun and pretty but still deliver results. Product 360 Creative was challenged to create a highly feminine and decorative line that embraced skincare from a “pretty” and “collectible” perspective rather than the typically serious tone of the category.
With roots in Beverly Hills, the owner’s vision was to reimagine old Hollywood with a collection that would sit naturally atop a decorative vanity. The challenge was to elevate stock packaging with a vintage-inspired, modern, glamorous approach.
The brand re-launched successfully into Henry Bendel’s and Fred Segal’s New Beauty, quickly became a star at Urban Outfitters, and is currently expanding to international distribution.
+ Packaging Design