Product 360 Creative was brought on to assist in a brand update and repackage. Working closely with the HydroPeptide team, we helped transition the line from a singular pump, color, and category, into four distinct color-coded collections based on primary skin concerns.
The introduction of new varied shapes, categories, as well as a new naming protocol brought much needed distinction to the shelf, allowing consumers to identify unique products and solutions more readily.
The addition of solution based categories also opened up space for further product development while keeping the shopping experience focused.
+ Packaging Design
+ Sales & Training Collateral
+ Consumer Collateral