After a decade, this boutique fragrance brand was in need of newness and more competitive shelf impact. The challenge was to elevate the packaging while keeping the overall cost of goods the same.

With the packaging refreshed, the brand needed new imagery to help convey the positioning. Luke brought the packaging auras to life with colored gels & specialty lighting. The new imagery was used for updated sales and marketing materials. The updated offering, new product launches, and refreshed look and feel opened doors for new show rooms, new accounts, and overall customer growth.


+ Photographic Concepts
+ Product Photography
+ Photo Styling
+ Retouching